ndia is undergoing one of the most significant behavioural shifts in its financial history. For decades, our households functioned on a “savings-first” mindset — putting money into fixed deposits, recurring deposits, gold, or simply letting surplus cash sit idle. The focus was on safety and liquidity, not growth. But over the past 5–7 years, India has silently transitioned into a SIP-first nation, where structured investing has begun to dominate the way families build long-term wealth.

According to data released by the Association of Mutual Funds in India (AMFI) for January 2026, the number of contributing SIP accounts has crossed 9.92 crore. Total SIP assets have reached 16.36 lakh crore, which is nearly 20 per cent of the mutual fund industry’s 80 lakh crore AUM. That scale is not accidental.

Anand K. Rathi, Co-Founder, MIRA Money said, “This change in culture didn’t happen all at once. It is the result of more people being conscious of their finances, digital-first platforms making it easier to manage wealth, and more people realising that traditional savings accounts don’t keep up with inflation.”